Discover and share articles, posts, and links from across the web.
Ensuring the utmost security of your business serves a two-pronged purpose. The first and, arguably, more obvious purpose…
Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid…
There’s no doubt that the devastating coronavirus pandemic completely altered the business sphere. So many companies had to…
When you’re first starting out and trying to spread the word about your product or service, social media…
Entrepreneurs, business leaders, and innovators possess a unique driving force that pushes them to be the best version…
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming…
In today’s time, maintaining the security of your website is one of the most important ways to boost…
Although it may seem like ages ago, many of us remember what an ordeal it was to order…
Public relations and the ways in which we communicate are constantly evolving. As you look toward a new…
A strategist, educator and venture developer, Southfield native Monica Wheat has dedicated her career to venture capital, but what…
What are the best ways to protect a business idea? You can protect intellectual property (IP) using one…
A crisis can happen to any business at any time. While planning for a crisis may seem quite…
The following is excerpted from “Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul…
When launching a startup, most entrepreneurs are focused on fine-tuning their product or service. While this is a…
Think of investor reporting as the foundation of trust between a company’s founders and its investors. That trust…
Today, inbound marketing is inescapable for any startup that wants to be successful online. Not surprisingly, a survey…
Running a successful startup is ultimately a team game—irrespective of whether you follow the single or multi-founder approach.…
On today’s Business Beat, Jeff reveals the latest survey results on consumers’ holiday spending. Tune in to the…
For decades, business leaders treated purpose as an afterthought, if they thought about it at all —a donation…
Making mistakes when starting a business is inevitable, but for some young entrepreneurs it’s enough to crush their…
Rather than follow a conventional path, Madison Bachman pursued a life of passion studying human-primate co- habitation in…
The Biden administration issued new executive orders on Sept. 9 regarding the requirement of COVID-19 vaccines. The most…
On today’s Business Beat, Jeff talks about the incredible levels of daily mobile app usage around the world.…
More companies across the world are now discovering the benefits of hiring interns for their small and large…
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they…
Thanks to technology, the traditional workplace has become a relic of the past. We no longer need to…
Among the financing solutions available to startups and small business owners, microlending is one of the more accessible.…
Most businesses need to continuously innovate to stay relevant in the marketplace. With such intense focus on innovation,…
Being a marketer in today’s digitally dependent world without using automation tools is just like starting a business…
You are setting up your business and have a million problems to worry about. Languishing toward the bottom…
Once your new business is up and running, you need to find ways to advertise to your potential…
Ann Arbor continues to be one of the top growing tech ecosystems around the country with some of…
Starting a family-run business is a great way to build a legacy and earn money based on your…
Once a startup has successfully launched, it can move onto the scaling phase. This can be a perilous…
You’ve decided to take the plunge and start your dream business. You’ve decided what your new company is…
Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics…
Recent events have caused major shifts in how we work. Now, more than ever, businesses are rethinking what…
Adapted from “The Leadership Star: A Practical Guide to Building Engagement” by Brian Hartzer ©2021 and is reproduced…
If you’re building a new business to last, it is extremely important that you focus on your company’s…
So, you’ve got a startup idea. The first major challenge you’ll need to overcome is achieving product-market fit.…
Conversational commerce is the future of e-commerce. That seems like a pretty bold statement, right? And if you’re…
Finance teams worldwide emerged as strategic leaders for startups with the onset of the pandemic by recognizing ways…
West Michigan is smack dab between Ann Arbor/Detroit’s tech and startup hub emergence and Chicago’s new habit of…
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new…
… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the…
Time is the most important asset you have. Unlike money, once you’ve spent it, you can’t get it…