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There’s never a dull moment in the life of a startup marketer. To be successful, you need to…

It is crucial for a business to accept different payment types to make it easy for customers. As a…

How Startups Can Leverage Twitter to Find and Close More Leads

Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with…

Turning your side hustle into a full-time business often seems like a dream rather than reality. Ultimately, it…

How to Target Your Email Marketing to Generations X and Y

Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that…

7 Necessary Steps to Take Before Opening a Franchise

The process of finding and opening a franchise can seem long and confusing. Likely because of this, many…

5 Ways to Fund a New Business

Asking for money for any reason is never easy, especially as a new business owner. According to CB…

Small Business Content Marketing: Why SEO is Dead

The internet is built on hyperlinks. Links are the connectors between webpages. Without any links, pages would exist…

IHOb Rebrand Shows Us How Startups Can Shine in the Shadow of Social Media Giants

You’ve got to start somewhere. For Amy Brown, it was Jan. 2, 2017. The Wendy’s social media manager…

8 Proven Networking Strategies of Successful Entrepreneurs

Traditional networking is mostly ineffective. We’re either time poor and don’t know where to find quality connections, or…

How This Entrepreneur Turned Her Passion Into a Business

Kristi Porter is the “chief do-gooder” and founder of Signify, a marketing communications consultancy that helps nonprofits and…

As the saying goes, “knowledge is power,” and getting the right information about your market, its competitors and…

4 Tips for Managing Co-Founder Conflict Like a Boss

Startup failure can stem from a multitude of causes, such as negative cash flow, failure to conduct market analysis or expanding…

Don’t Forget Dads When Developing a Marketing Strategy

When examining the purchasing behaviors, habits and beliefs of different demographic groups, many startups fail to consider dads.…

Demystifying Small Business Debt to Unlock Growth

It often seems as though people treat debt like they do the plague: a nasty state of negative…

In “You Are a Badass at Making Money: Master the Mindset of Wealth,” #1 New York Times best-selling…

Roles, Goals and Worries: A Simple Framework for Understanding Your Audience

One of the key elements of an effective content marketing strategy is defining your audience. We often hear…

Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram…

Since 2015, millennials (those born between 1981 and 1996) have made up the bulk of the American workforce.…

The hardest part of self-employment may well be dealing with estimated taxes. Nothing about the system is straightforward,…

The following is excerpted from “Born to Build: How to Build a Thriving Startup, A Winning Team, New…

No moss grows under serial entrepreneur, Peter Shankman. The founder of Help a Reporter Out sold his company to…

The Best Ways to Get Affordable Publicity for Your Side Hustle

Your side hustle is doing amazing things, but you haven’t been nominated for any awards, profiled in a…

Why Messaging Matters: How to Ensure That You are Properly Telling Your Startup's Story

One of the biggest challenges entrepreneurs face is figuring out how to properly tell their story. Oftentimes, a…

5 Rules for Dealing with Criticism as an Entrepreneur

The internet is the Wild West. If you’re stepping up, be prepared for haters to pull you down.…

5 Pieces of Startup Advice That Every Entrepreneur Should Avoid

Entrepreneurs are always hungry for advice and guidance from veterans who have already grown their businesses. There is…

Getting Started: Advice for When You Want to Start a Company

The following is excerpted from “Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to…

How to Know When It's Time to Hire Help as a Solopreneur

You may have initially envisioned running your startup as a one-man or one-woman show. After all, you’re competent…

The Best Kept Secret in Content Marketing: Steal What Works

Content marketing can be difficult for entrepreneurs for a number of reasons. The basics usually seem simple, but…

Probably the biggest killer of any business is that it runs out of money. Often, it’s not even…

A Point of Sale system or “POS system” is of the utmost importance for the vast majority of…

How to Build Business Credibility With a Limited Budget

What drives consumers to a business? For many customers, brand and reputation are at the heart of their…

Everything You Need to Know to Make Your Content Marketing Shine

We’re past the era when businesses of all sizes had to be convinced of the value of content…

4 Tips for Successfully Growing a Global Startup Business

Even the most successful global startups face challenges with managing their business from afar. When you combine cultures,…

5 Entrepreneurial Lessons from Across the Globe

If you’ve ever done any traveling, you know that it’s one of the best forms of education around.…

Securing Your Startup's Intellectual Property Rights: Patent vs. Trade Secret

Entrepreneurs and emerging companies often look for ways to protect their valuable assets. They want to secure their…

People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to…

Wondering how to build a sustainable sales operation? Join Andy Mackensen, SnackNation co-founder and CMO, as he shares…

5 Ways to Future-Proof Your E-Commerce Brand

In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to…

Top 5 Reasons Why Startups Fail (and How You Can Avoid the Same Mistakes)

It goes without saying that every entrepreneur wants their startup to succeed. While starting a business, your passion…

For successful entrepreneurs, there often comes time when handling both day-to-day operations and high-level management of a company…

Gig Economy is the Future of Work According to Babson College Professor Diane Mulcahy

From on-demand rideshare apps to online errand platforms and freelance marketplaces, the gig economy challenges us to rethink…

Why Your Startup's Budget Must Include Social Ads

As of 2017, 81 percent of all Americans have a social media profile, whether on Facebook, Twitter, Instagram…

How to Be a Mentor When You’ve Never Been One Before

Imagine someone you know fairly well approaches you. Maybe they confide how much they admire where your entrepreneurial…

Accomplished Entrepreneurs Share Rules Of Thumb For Getting Your Content To Stand Out

We hear it all the time. “There’s no such thing as a new idea.” Someone else is already…

Ingenuity in a Box: BOXFOX and Flashfoodbox [Radio]

On this episode of StartupNation Radio, your host, Jeff Sloan, sits down with the founders of two companies…

7 Form Conversion Killers (and How to Avoid Them)

More than 80 percent of abandoning visitors never return to a website. So, what’s killing those conversions? Smart…

Most entrepreneurs understand that, no matter how good their idea, startup ventures are inherently risky. However, it might…

Cash flow is the lifeblood of all businesses. When starting out, you need enough cash to sustain operations…

Profitable Podcasting: Build Your Nation of True Fans

The following excerpt is provided by “Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation…