Display Advertising Works, But It Works Differently Than Search - AVC
There’s been a lot of talk recently that search and other forms of "performance" or "direct" online marketing will continue to grow in the downturn while display and other...
Source: AVC
There’s been a lot of talk recently that search and other forms of "performance" or "direct" online marketing will continue to grow in the downturn while display and other forms of "brand" marketing will struggle. I think that’s likely to be true at some level but it doesn’t mean that display advertising doesn’t work. In […]
