Get Outta My Streams, Get Into My Car: Aston Martin Designs Immersive Extended Reality Experience for Customers

Legendary car manufacturer Aston Martin is using the latest virtual and mixed reality technologies to drive new experiences for customers and designers. The company has worked with Lenovo to use VR and AR to deliver a unique experience that allowed customers to explore its first luxury SUV, the Aston Martin DBX, without physically being in […]