Zenovay vs PostHog: marketing analytics vs product analytics (and why it matters)

PostHog and Zenovay get compared a lot, but they are solving fundamentally different problems. PostHog answers: "Which features retain users? Where do people drop off in the onboarding flow? Does variant B of the signup page convert better?" Zenovay answers: "Which marketing channels bring paying customers? How do visitors from Twitter behave differently from organic visitors? Which blog post generated the most revenue?" Product analytics vs marketing analytics. Engineering teams vs founders and marketers. If you pick the wrong one, you will be frustrated. Where PostHog is genuinely better PostHog has a generous free tier: 1 million events per month. For early-stage startups with engineering resources, that is real value. Feature flags and A/B testing are built in. You can roll out features gradually, test variants, and measure impact without a separate tool. Zenovay does not offer these because they are product tools, not marketing tools. PostHog is open source under MIT license. You